Monday, March 30, 2015

Naming Names: Indiana and Apple

Recently, Indiana became the state of national controversy after passing a religious freedom law. While some may see this as a non-issue, a lot of Americans are concerned. In the law, businesses in the state now have the ability to refuse services to homosexuals based on their religious beliefs. For example, and florist could refuse to do a wedding for a gay couple by citing their religious beliefs. Here are some details on the law:


While a lot could be written about this, from a variety of perspectives, I want to focus on a recent op-ed published by the Washington Post that was written by Tim Cook, and openly gay man and the CEO of the one of the most valuable and progressive companies in the world: Apple. Here is the op-ed:


From the title I was already thinking about CDA. The title is "Tim Cook: Pro-Discrimination 'religious freedom' laws are dangerous. I found it interesting that the title used Cook's name, and not a more attention grabbing signifier, like "Apple CEO." Surely a lot of Americans know the name Tim Cook, but its no question that more people know of Apple products rather than their CEO's name. If The Post  were to want to catch more headlines, it would seem that they would reference him as Apple's CEO. In the title, Tim Cook is seen as an individual. Judging from the title alone, a reader would assume that this is just his personal opinion, rather than the company's opinion. If the title were to say "Apple: Pro-Discrimination 'religious freedom' laws are dangerous" it would be more collective than individual.

There is also the issue of nomination and functionalisation. Again in the title, Tim Cook is not named the CEO of Apple until the article is actually opened, where it is listed in italics above the start of the article. It's interesting why it wasn't just put in the title.


In the actual article, Tim Cook also does not use anyone's specific names. The law that was just passed in Indiana was signed by governor Mike Pence. However Cook never mentions him by name, even when he is talking about the law's recent passing. Why does Cook not call him out directly Cook is certainly not happy about these laws: These bills rationalize injustice by pretending to defend something many of us hold dear. They go against the very principles our nation was founded on, and they have the potential to undo decades of progress toward greater equality." But he doesn't name the man who signed it into law. it almost seems as Cook is purposefully utilizing anonymisation when talking about the laws passing and the the other states that have passed similar laws. There is no doubt Cook knows the name of governor Mike Pence, so it's perplexing to me as a reader why he avoids him name altogether. 

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